Ed Bisquera's Blog - PDXLoan.com

Topics related to financing your home purchase, whether your first home or your next home; investment property or vacation home. Debt elimination, credit issues, financial news and other articles related to your financial health.
Latest real estate, mortgage news, and market reports for Oregon and Washington, region of Portland and Vancouver.

Monday, July 06, 2009

Powerful Tweeting Techniques To Drive Traffic To Your Blog | Microgeist

Blogs and the Honeycomb ModelImage by magia3e via Flickr


I found this a great start to giving ideas on how to use Twitter to drive traffic to your blog or website. Some of the first 5 tips are:
  1. Communicate a benefit

    Blogs have been associated for a long time now with opinion and personal experience. This is often times the way they are portrayed in the main stream media. This may be due, in part, to the desire on some level to frame blogs as a less authoritative resource.

  2. Make claims and promises

    A claim or promise is certainly attractive, but because you are working in social media you must always maintain your trust asset. This, along with your content, is a major component to your traffic engine. This means that whatever your claims are, they should be backed up by content or services that meet those statements. Not doing so eats into your trust asset while doing so contributes to it. Halfway meeting it may maintain your status on this level but it also provides opportunities for competitors to surpass you with superior quality. You are better off being comprehensive and in so doing providing a disincentive for other to try and emulate you. What is more likely in this case is for someone to link to you and add their own commentary or insight on top of yours. What this does is embed you in the community as a person that consistently contributes. From there, you can develop the authority to a) sucessfully recommend affiliate products and services or b) market your own.

  3. Personalize

    - Rather than speaking in the general sense as in ‘drive more traffic to a blog’, it is better to phrase it: ‘Drive more traffic to your blog’ This is because many people in smaller niches may be of the opinion that a generalized approach is suitable only for sites with a given minimum traffic requirement. By making things more personal, a reader will start to visualize the proposition as applying to him or her.

  4. Use Keywords

    - This aids in being found because each keyword can help your tweet be found via different seach criteria. Many of these words work well together and may be searched as a pair, which will push you further up in the search result. Twitter search is used by many to find information but at the same time it does not have the same volume as Google. What this means is that you are competing with fewer people for top ranking. While this might mean a smaller base of users, it also means a more enthusiastic person because they are using a wider variety of tools to find what they want.

  5. Ask a question

    - A question can be one that searches for an answer but what tends to be more effective are questions that pose a controversy or are rhetorical. That latter is particularly effective because it states both the content being delivered as well as the fact that you have a possible solution for them.

The rest of the post here: Powerful Tweeting Techniques To Drive Traffic To Your Blog | Microgeist


===
Follow me on:
Twitter
Facebook
Activerain Blog
LinkedIn
YouTube Video Posts
Reblog this post [with Zemanta]

Labels: ,

Thursday, July 02, 2009

Key Element People Often Forget in Social Media Marketing?

What is the one key element people often
forget to complete thoroughly on Social Media sites?


Watch the video to find out what that is, which can help your search engine rankings and is Pillar Number One of the 5 Pillars of Social Media Marketing. :-)

Quote of The Day
If we're growing, we're always going to be out of our comfort zone.
~ John Maxwell

-------------------
Scroll Down Below To See Info On Google Profiles!

Today's Mortgage Rates Watch & Real Estate/Mortgage News


Rates look like they are sitting fairly stable at the 5.25-5.5% range (5.67%-5.89% APR) on a Conventional 30 YR Fixed Loan, NO pts, 20% down (80% Loan To Value), Owner Occupied, with 740 or higher FICO credit score. We should see some help, since today's announcement of a nationwide unemployment rate of 9.5%, with job losses for last month around 467,000 nationwide.

-----------------
UPCOMING EVENT
-----------------

"Getting Connected Through Social Media" Class
for Real Estate Professionals, 3 CE Clock hours

Date: Thursday, July 23, 2009
Time: 1 -4 PM

Location: Keller Williams, Downtown Office

915 Broadway Ste 100, Vancouver, WA 98660


Learn how getting connected and participating in the conversation online where your clients, prospects and audience is, using Social Media tools, is important to your Real Estate business. Produced by Natalie Danielson of Professional Directions/Clockhours.com and taught by Ed Bisquera and Natalie Danielson.

Details at the event signup page here:

Getting Connected through Social Media Class for Realtors.

-----------------
YESTERDAY'S FREE LUNCH TRIVIA QUESTION OF THE DAY
-----------------

What Lewis Carroll book was banned in China after censors decided:
"Animals should not use human language"?
Answer: YOU TELL ME! :-)

So, for every correct answer that is either either replied via Facebook (post a reply/comment on my wall under the question) or Twitter (send me an @edbisquera reply) or post a comment here below on my blog, gets entered into a drawing to win a FREE Lunch to Blackstone, Gift Card valued at $50! Now, you can send me a private message via Facebook and Twitter too with the correct answer; that will get you entered to win.

Again, it's for every CORRECT ANSWER that gets you into the drawing. And I'll post a video recording of me drawing the winner next Wednesday, along with the new Wednesday Trivia for Free Lunch.
-----------------
Upcoming Homepath Home Buying & Loan Seminar
-----------------
Buy a Fannie Mae Owned Home (Bank Owned, REO Properties)
in the State of Washington

WITHOUT AN APPRAISAL!

Date: July 21, 2009
Time: 11 AM (45 minutes)
Location: 1001 Main St Suite A
Vancouver, WA 98660

Sign up for event here

We'll discuss at an upcoming Homepath Seminar how you can get a home, Owner Occupied or Non-Owner Occupied, in any state, especially Washington and Oregon, where:

1. A Homepath Mortgaged Home Loan requires NO APPRAISAL upon purchase
2. A Homepath Home Renovation Loan can be used for improvements (on designated properties only).
3. A Homepath Home requires NO MI (Mortgage Insurance)
4. A Homepath Home can be up to 97% Loan To Value (3 % down payment)
5. A Homepath Home can also be bought by investors up to 90% Loan To Value (only 10% down).

For more information, read a post about Homepath Homes for Sale, by my Senior Mortgage Consultant, Bill Black, Broker of Record here at Loan Network LLC (formerly America One Finance).

-----------------
My Google Profile Page http://Google.com/profiles/edbisquera
Visit here for a video on how to create your Google Profile


Stay tuned to the next video blog post!
-----------------

Thanks again and speak with you soon!
Ed Bisquera, 360-597-8283 cell

===
Follow me on:
Twitter
Facebook
Activerain Blog
LinkedIn
YouTube Video Posts

Reblog this post [with Zemanta]

Labels: , , , , , , , , ,

Wednesday, July 01, 2009

"What's the FOUR Letter Word Asked About Social Media?" Video

What is the FOUR Letter Word Asked About Most Frequently Regarding Social Media, at Social Media Marketing Seminars and Classes throughout the United States?
It's all revealed at the 1:45 mark in this video blog post by Ed Bisquera, Mortgage Matchmaker & Social Media Guy. Recorded in beautiful sunny downtown Vancouver, WA, dated July 1, 2009.



Quote of the day:
Insincerity is always weakness; sincerity even in error is strength.
~George Henry Lewes


• Today's Mortgage Rates Watch & Real Estate/Mortgage News

Rates look like they are sitting fairly stable at the 5.375-5.625% range (5.77%-5.99% APR) on a Conventional 30 YR Fixed Loan, NO pts, 20% down (80% Loan To Value), Owner Occupied, with 740 or higher FICO credit score. Forecasts are predicting a small increase in rate, due to typical activity as 2nd quarter earnings are taken to offset any capital gains.

NO APPRAISAL REQUIRED!!
WHEN YOU BUY A FANNIE MAE-OWNED HOME
with a Homepath Loan
Find out more in tomorrow's Video Blog Post!


HVCC News: The appraisal issues dealing with the HVCC law is being dealt with and you can do something about it to fight it. There is a bill currently being sponsored to put the HVCC on hold, as the Feds try to figure out how to rectify the shortcomings of this HVCC ruling. It's apparent that it was a big mistake and you can check out our friends at Think Big Work Small and see what they have to say about it. Are you a Realtor and HATE FAILED SALES?? Watch this video NOW and sign the HVCC Petition NOW!!

UPCOMING EVENT
Class on Social Media "Getting Connected"
for Real Estate Professionals, 3 CE Clock hours


Date: Thursday, July 23, 2009
Time: 1 -4 PM
Location: Keller Williams, Downtown Office
915 Broadway Ste 100, Vancouver, WA 98660

== Cost: $27 Early Bird special before Midnight, July 21, 2009 ==

Learn how getting connected and participating in the conversation online where your clients, prospects and audience is, using Social Media tools, is important to your Real Estate business. Produced by Natalie Danielson of Professional Directions/Clockhours.com and taught by Ed Bisquera and Natalie Danielson.

Details at the event signup page here:


Getting Connected through Social Media Class for Realtors.

------

• WEDNESDAY FREE LUNCH TRIVIA QUESTION OF THE DAY

What Lewis Carroll book was banned in China after censors decided:
"Animals should not use human language"?

Answer: YOU TELL ME! :-)

So, for every correct answer that is either either replied via Facebook (post a reply/comment on my wall under the question) or Twitter (send me an @edbisquera reply) or post a comment here below on my blog, gets entered into a drawing to win a FREE Lunch to Blackstone, Gift Card valued at $50! Now, you can send me a private message via Facebook and Twitter too with the correct answer; that will get you entered to win.

Again, it's for every CORRECT ANSWER that gets you into the drawing. And I'll post a video recording of me drawing the winner next Wednesday, along with the new Wednesday Trivia for Free Lunch.

I had NO ONE enter the contest last week, so I'm hoping there's a few that at least play along for a FREE LUNCH to Blackstone Restaurant (ok, you get a $50 gift card. Deadline is by next Tuesday, July 7 at Midnight!).

• The FOUR Letter Word Dealing with Social Media
revealed at the 1:45 mark in video above

It's every person's "curse" and every person's main question when talking about using Social Media. Are you facing the same problem? Are you interested in learning more and how to maximize this FOUR Letter word? Watch the video to find out what I talk about and if you're interested in a Social Media 101 Class & Course, contact me through EdBisquera.com or call me at (360) 597-8283. I will have an event sign up here on my blog tomorrow. Stay tuned!

That's it for today. Thanks again for visiting, watching and reading. If you found any value in today's video blog and post, please share this post with anyone you know that may be interested.

Best wishes to you and here's to a wonderful Wednesday!

Ed Bisquera, 360-597-8283 Cell Phone

P.S. Young Professionals of Vancouver Networking Event TODAY at Joe's Crab Shack, on the mighty Columbia River at 5:30. Come by, chat, drink and network! EB

===
Follow me on:
Twitter
Facebook
Activerain Blog
LinkedIn
YouTube Video Posts

Reblog this post [with Zemanta]

Labels: , , , , , ,

Monday, January 05, 2009

Ten Social Resolutions for Marketers in 2009|Beyond Banner

"If 2008 taught us anything, it’s that 2009 stands to be proving ground for the social Web. With declines in viewership, subscriptions and recall of traditional channels, it will be more important than ever for marketers to cut through the noise and separate the hype from the truth about what the social Web is all about. And, if the burn rate for most start-ups is any indication, 2009 might be the make-or-break year for many of those shiny trinkets to start putting out for investors.With this in mind, and the uncertainty of the economy a reality, I see the new year as a great opportunity for everyone to catch up on all these changes and take advantage of the great things happening on the Web. Here are a few resolutions marketers can make in ‘09 to help bring about a prosperous new year."

Labels: , , , , ,