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Friday, June 19, 2009

4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups

It's known that if you are using Social Media Marketing, having a profile at Facebook is important to have when marketing online yourself, your cause or your small business. But really, Facebook Groups and Facebook pages are the public way to market, versus using your personal Facebook profile. It allows you to reach the millions on Facebook, and if you're worried about "friending" people you don't really know well through your personal Facebook profile, than creating your own Facebook Group or Facebook "Fan" or Business Page is the way to go.

In brief, this posting below covers the 4 reasons why you should create and use a Facebook "Page" instead of a Facebook "Group." So for businesses small and large, Pages (known also as "public profiles") are the way to go, according to these four important reasons:

1. Pages Allow Marketers to Publish to the "Stream" (more on that later)
2. Pages Allow Marketers to Engage Fans with Rich Media (PDF, Audio, Video, etc)
3. Pages Let Marketers Analyze How Fans are Interacting with the Insights Dashboard
4. Pages Let Marketers Increase their SEO (Search Engine Optimization. Essentially, improve your "Google search juice!"


So for marketing anything commercial or your small business or your band or your cause, the future of marketing on Facebook is Facebook Pages, not Facebook Groups.

You can read in detail the four resons below. Please comment on my blog if you like what you read!
Thanks and happy day to you!

4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups

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