Women Outpace Men as Media Multi-Taskers
Women Outpace Men as Media Multi-Taskers
Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and computer use for men, according to (pdf) data released by Integrated Media Measurement Inc. (IMMI).
The highest simultaneous television/internet usage was among females 30-39, at 23.3 minutes per day, more than double that of males in the same age group, at 10.6 minutes.
==Notes from Ed==
So I guess women are outpacing men? Interesting to note this, but not surprising since women (generally mom's, but also motherless women too) have the natural born ability to have to do more than 2 things at once.
When raising kids it's not a shock to see women having to juggle multiple tasks, duties, research, scheduling, etc and I applaud that. However, guys can still work towards the same I believe, through practice and effort.
Just my two cents... :-)
Ed
The Mortgage Matchmaker
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Women Outpace Men as Media Multi-Taskers
Women Outpace Men as Media Multi-Taskers
posted by Ed Bisquera @ 12:40 PM
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