New front page to PDXLoan.com
I took some of the early feedback and designed a landing page for my website.
I think it identifies my market better and invites the visitor to enter the "portal" or page that represents them.
The Mortgage El!minator Concept is going to be home-run with consumers. But just getting the idea understood and creating an easy to understand presentation is the key.
I mean, I like Money Principal Group and the program. I still feel their's is best in the industry and with their experience and software, they are destined to be one of the early market leaders.
But the presentation is still WAY TOO long and over the heads of most of the prospects and consumers I speak to. My success has been to develop relationships with prospects, many of whom now are just willing to break out of the old mortgage paradigm of paying the old way. And that takes time...
Now many I've talked to over the last month, are more willing to take a chance to look into getting a financial analysis done, to determine how long it will take to pay off their mortgage.
But with such a new concept and us being relatively new players in the mortgage game, there is still a long way to go.
C'mon, if it's easier for me to demonstrate the concept by using CMG's website, than I'm going to have to look at what tools I need to create to pump up Money Principal Group's products. See, once you figure out everything Money Principal has to offer product-wise, it's clear who the winner is.
But I'm creating my own tools and that is a big part of my time spent, in determining how to reach, educate and target my market.
It's going to be a long road... ;-)



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